You just nailed your introduction, had a great first conversation, and… now what? No matter what you’re up to — whether it’s following up on a sales call, or just finishing up an interview, or leaving a networking event, writing a quality follow-up email can make a huge difference. For sales and business development especially (and this is a bit shocking), 80% of sales are made at the fifth to 12th touch. All that is to say, follow-ups are a stepping stone to long relationships. And you’ll need to invest in them to close the sale.
Intrinsically, the point of a follow up email is to show that of all the people who could possibly have had an initial meeting with the same person, you matter more. And you’re genuinely interested.
To nail your next follow-up email, follow these tips: