Follow up email Conspire

7 Tips to Nail Your Next Follow-Up Email

You just nailed your introduction, had a great first conversation, and… now what? No matter what you’re up to — whether it’s following up on a sales call, or just finishing up an interview, or leaving a networking event, writing a quality follow-up email can make a huge difference. For sales and business development especially (and this is a bit shocking), 80% of sales are made at the fifth to 12th touch. All that is to say, follow-ups are a stepping stone to long relationships. And you’ll need to invest in them to close the sale.

Intrinsically, the point of a follow up email is to show that of all the people who could possibly have had an initial meeting with the same person, you matter more. And you’re genuinely interested.

To nail your next follow-up email, follow these tips:

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why founders start companies

Dan Ariely explains why people start companies

Part of our October series, “On Fear,” where we unpack fear in the startup world.

 

The other day I reached out to Dan Ariely, professor of psychology and behavioral economics at Duke University and best-selling author, for comment on this question:

Why do people get involved with entrepreneurship despite the small chance of success and fear associated with it?

He responded with a sound byte —

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cold call social selling Conspire

Conquering the dreaded cold sales call… by not

Part of our October series, “On Fear,” where we unpack fear in the startup world.

 

This week’s digest comes from a place that gives us all a sense of apprehension. It’s where you’re on the initiating end of a phone call and you’re trying to persuade someone to do something for you — it’s especially difficult when you want someone to buy something from you.

Cold calling is no joke. It’s tough and inefficient, and there must be a better way to drive your sales pipeline.

There is.

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startups big ideas Conspire

The audacity of big startup ideas

Part of our October series, “On Fear,” where we unpack fear in the startup world.

 

When you start your company, one of the most common questions you get is about how big your business could be. It comes from a variety of angles: “How big is the market?”, “Is this a feature or a product?”, “How do you compete with X, Y and Z?”, “What is your long term vision?”, “Is this scalable?” Investors want to know where your startup is going, and more importantly, whether YOU want to build a big, meaningful company.

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Browser plugin AB testing with Angular and Mixpanel

In order to get more people using our new Chrome extension, we recently put it in invite-only beta. At first, we added an invitation link on the right side of the header (Figure 1a) in the font and color scheme of the extension, which is to say, not particularly visible. To increase invitations, we decided to highlight the feature with a more salient but dismissible invite banner. In addition, we wanted to try a couple different designs (Figure 1b and 1c) and measure their performance with an AB test.

AB testing extension Conspire

Figure 1: a: original design, b: simple banner, and c: banner with contact

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women professional networking

Women, it’s time to shake more hands

The story begins as I walk into a well-lit room with walls covered in sleek, silver paintings. Most of the light glistens off the wine glasses and beer bottles, the drinks slowly making their way into the speech patterns of the social elite. There are people everywhere, dressed up in happy faces and makeup and suits. They’re clumped together, in groups of three, laughing and talking about the next big thing happening in their next big promotion.

My heels are killing me at this point. I search for a table to rest my weight on. And finally, I feel weightless once I find ‘my crowd’ of familiar women — and it’s not because of the beer.

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