Conspire product features aesthetic

Is It Possible for a Feature to Be More Aesthetic Than Practical?

Facebook let me know last night that I’d been poked twice since… not sure when since. I didn’t log in, let alone check who the mysterious pokers were.

But it got me thinking, despite my disinterest, how I’d feel if Facebook killed the poke. Not terrible, obviously, but I’d miss it. To draw a tenuous analogy, it’s like those cube-shaped SUVs with the asymmetric back windows… Googling… like the Nissan Cube (duh). I don’t want to drive one, but I’m glad they’re out there, doing their thing, being weird.

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product features Conspire

The Lean Product, or When to Kill a Feature

Killing features is hard. We put lots of time and effort—and a good dose of emotional energy—into creating and nurturing them. But even brief hesitation to excise an underperforming feature can be costly.

Think about it: If you ship four features a month and you have a hit rate of 25% (which is high; I’ll come back to this), waiting even two months to kill underperforming features means you’re supporting 75% × 4 × 2 = six dead-weight features at any given time.

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