Follow up email Conspire

7 Tips to Nail Your Next Follow-Up Email

You just nailed your introduction, had a great first conversation, and… now what? No matter what you’re up to — whether it’s following up on a sales call, or just finishing up an interview, or leaving a networking event, writing a quality follow-up email can make a huge difference. For sales and business development especially (and this is a bit shocking), 80% of sales are made at the fifth to 12th touch. All that is to say, follow-ups are a stepping stone to long relationships. And you’ll need to invest in them to close the sale.

Intrinsically, the point of a follow up email is to show that of all the people who could possibly have had an initial meeting with the same person, you matter more. And you’re genuinely interested.

To nail your next follow-up email, follow these tips:

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women professional networking

Women, it’s time to shake more hands

The story begins as I walk into a well-lit room with walls covered in sleek, silver paintings. Most of the light glistens off the wine glasses and beer bottles, the drinks slowly making their way into the speech patterns of the social elite. There are people everywhere, dressed up in happy faces and makeup and suits. They’re clumped together, in groups of three, laughing and talking about the next big thing happening in their next big promotion.

My heels are killing me at this point. I search for a table to rest my weight on. And finally, I feel weightless once I find ‘my crowd’ of familiar women — and it’s not because of the beer.

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networking tips

Your weekly startup networking digest

Professional networking is a big deal to us at Conspire — but historically, it’s had a nasty reputation. Somewhere along the lines of “gung-ho business dealmakers on a linear mission for self-benefit” you start to wonder whether there’s a point to all the madness behind the booze, laughter, suits, and heels. You wonder whether that email from a B2B sales rep was personal or sent to a dozen other potential clients.

Yet although that’s the prevailing notion, most successful business relationships born out of networking events are — and must be — nurtured and synergistic.

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